On behalf of the head of the city Administration Alexey Logvinenko, the center for business digitalization has started working with the support of the administration of the don capital.

    — Today the economy is undergoing a difficult stage of recovery from the consequences of the coronavirus pandemic, - said Alexey Logvinenko. — Together we will have to adapt to new realities and trends. In the current conditions, organizations have come to the need to transfer their business to an online environment.

The Center's program is aimed at providing entrepreneurs with knowledge and skills to create digital profiles, write publications on the Internet in an infostyle, and work with the audience in a digital format.

Last year, 8 training seminars were held and 20 digital profiles of participants were created.

This year, the Center's program included 12 training seminars, creating 25 digital profiles of participants, developing an individual marketing strategy for each participant to promote a product or company online, and creating advertising pages on the Internet.

Participants in the training were small Rostov companies mainly in the manufacturing industry.

Polina Korostieva, Director of the Economics Department of the Rostov Administration, addressed the audience with a welcome speech, wishing the participants active and fruitful work.

During the event, Ilya Kitanin, General Director of it-Contract LLC, gave a lecture on the topic "Commercialization of business on the Internet", in which he discussed issues that are relevant for entrepreneurs — the reasons and options for their organizations ' presence on the Internet.

There was also a detailed analysis of real cases of listeners on the topic "Determining the purpose of presence on the Internet".

Another useful lecture was "Target audience". Participants were told about the definition of the target audience and how to describe it.

At the end of the event, a master class "Description of the target audience"was organized.

Note that the program Of the center for digitalization consists of two stages. The training stage will be held from July 23 to October 3 and will include 35 academic hours of classes in full-time and part-time format. During the training program, participants will learn how to create their own advertising pages, work with search engines, make a plan for promoting the organization's advertising products, implement and maintain CRM systems, and gain skills in collecting statistics and web Analytics;

The second stage-the stage of creating digital profiles-will be held from October 3 to November 3. Thanks to it, participants will have an active workshop on digitizing business, using online marketing tools to increase company awareness, creating a digital footprint in social networks and media, as well as developing an individual marketing strategy to promote a product or company online.