The innovative business accelerator of the city of Rostov-on-Don is a project initiated by the Department of City Economics with the aim of supporting innovative projects from concept to implementation. The innovative accelerator has been successfully implemented since 2019, 60 Don innovators have become its participants.

One of the examples of the successful implementation of scientific and technological development was the project of the participant of the training stage of the Accelerator Fyodor Shkel
(LLC «Aligrupp») — a startup Estrella.

Estrella is a unified automation platform for taxi fleets, logistics companies and delivery services.

During his participation in the program, Fedor Sh. Became one of the 10 partners of the federal company Citymobil, a taxi ordering service that was just entering the market of the Rostov region. Estrella platform made it work
a call center that accepts calls from all regions where there is a Citymobil taxi.

In April 2020, due to quarantine restrictions, Estrella’s staff of 39 people was transferred to remote work. The forced measures did not have a negative impact on the efficiency of the work; the company’s personnel were provided with the equipment necessary for remote work. The company created its own remote channel zones, chat bots for communicating with customers, which made it possible to optimize work processes not only during the pandemic, but also after it.
Estrella is successfully developing within the framework of cooperation with Citymobil, today a second call center has been opened, the staff has been expanded to 60 people.